Resources

Tools and templates built for the work that matters.

Access a curated collection of tools, templates, and insights designed to help marketing leaders, business owners, and professionals elevate their strategy, strengthen brand reputation, and drive meaningful results. These resources are grounded in real-world experience and built to support smarter decision-making, stronger execution, and sustainable growth.

Crisis Communications

AI Crisis Readiness Assessment Tool

A practical diagnostic to evaluate your organization's preparedness for AI-related reputational risk and crisis scenarios.

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Governance & Policy

Crisis Communications AI Policy Template

An editable template to help your team establish a clear, defensible AI policy for crisis communications and reputation management.

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Publication

The ACTIVE Leadership Brief

A bi-weekly strategic dispatch on AI disruption, executive reputation, and the future of trust — read by global marketing and communications leaders.

Joined by 2,500+ regional & global leaders